JR drops an industry MASTERCLASS – from HIT-MAKING to PUBLISHING power to TECH disruption

JR drops an industry MASTERCLASS – from hitmaking to publishing power to tech disruption. This episode of the For This Reason podcast is not just an interview — it’s a curriculum. Whether you’re a rising artist, music executive, entrepreneur, or tech founder eyeing the creative economy, this conversation delivers powerful insights you won’t find anywhere else. JR — the legendary South African artist, producer, entrepreneur and tech innovator — takes us deep into: How timeless hits like “Show Dem” and “Congratulate” were really made The truth behind South African music contracts — and why lawyers matter more than managers A real-time breakdown of how R100,000 ($100K) in music revenue gets split between publishing, masters, labels, and creators The legal, strategic, and ethical dilemma of master ownership (featuring Taylor Swift and Jerusalema case studies) Why most creators don’t understand publishing rights and how it costs them millions over time The reason record labels are now betting on catalog acquisition, tech tools, and live performance IP How to value a music catalogue as an appreciating asset — and what Black Coffee's Gallo acquisition really means Why streaming payouts vary across platforms (e.g. Apple Music vs Spotify vs Tidal) — and why Africa’s numbers don’t always mean revenue A tactical breakdown of digital distribution, music ingestion, and how services like DistroKid, CD Baby, or Tunecore work behind the scenes The flawed business model of blanket licenses on TV/radio vs the precision of YouTube monetisation Why creators must innovate like tech founders — building products, controlling IP, and mastering data How AI, TikTok, and the creator economy are redefining what it means to go “viral” — and what’s coming next #AfricanMusicBusiness #SAHipHopLegends #MusicRoyalties #MusicOwnership #MusicPublishing #DigitalMusicRevolution #AmapianoHistory #ForThisReasonShow #SpotifyForArtists #YouTubeMusicTips #ArtistEmpowerment #BehindTheHits #MusicCatalogueWorth #OwnYourArt #TechInMusic #CreatorEconomy 🚀 JR also shares his personal journey — from Bloemfontein and Pretoria to being a national icon. He walks us through launching his first company in 2002, becoming a media-tech founder, winning Clash of the Choirs, producing chart-topping albums, and helping South African artists unlock global potential through ownership and innovation. This is more than entertainment — it’s the real education artists and creatives never get. JR speaks candidly about mistakes, legal lessons, startup funding, and the mindset it takes to survive and thrive in today’s fragmented, tech-driven creative economy. Join this channel to get access to perks: https://www.youtube.com/channel/UC-vGtCBsOpF8VuZyGuBisyA/join ✅ About Mpho Dagada. Mpho Dagada, who is a bestselling author, entrepreneur, and speaker, draws on personal life successes and passions to inspire and rally global agents of change to build a more profitable future for all to ensure that each individual becomes an asset in their organizations, advocates of change in their society and leaders in their world. Mpho uses this Channel to inspire, educate, and encourage everyone to aspire to achieve their dreams, discover their purpose, and press toward realizing it. Stay tuned for mindset-altering insights, perception-shifting conversations, laughs, and more "aha" moments than you've experienced elsewhere. For Collaboration and Business inquiries, please use the contact information below: 📩 Email: md@mphod.com 🔔 Transform your thinking and lead the change in your world. Subscribe to Mpho Dagada's channel for inspiration and actionable insights: https://www.youtube.com/@MphoDagada/featuredtutorials?sub_confirmation=1 ================================= #MphoDagada #AriseSA Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research. Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of Mpho Dagada. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided. © Mpho Dagada

from Mpho Dagada Network https://www.youtube.com/watch?v=iqq-JX2DrhI