Television Is Dying. That's Why Steven Bartlett Is Betting Up to $400M on Creators

Television built the last century of culture. It isn't building this one. In this episode, Mpho Dagada breaks down why podcasting and YouTube have quietly taken over the role television used to play — appointment viewing, trusted voices, the shows people organise their evenings around — and why the capital is finally following the attention. The trigger: Steven Bartlett, host of The Diary of a CEO, has partnered with Authentic Brands Group to launch OBSN, a venture aiming to deploy up to $400 million into creator-led businesses over the coming years. When that kind of money moves, it isn't a trend. It's a verdict.

from Mpho Dagada Network https://www.youtube.com/watch?v=XTzRhOCedeo