What does it take to make a brand part of the national conversation? In this powerful episode of The Reason Podcast, I sit down with Mike Sharman – co-founder and Chief Creative Officer of Retroviral, the mastermind behind some of South Africa’s most iconic campaigns for brands like Nando’s, Castle Lager, Checkers Sixty60, and Hyundai. Mike shares: The real science behind making anything go viral – from music to marketing campaigns. Why emotion + strategy is the unstoppable formula for sales. How AI is reshaping marketing and what brands must do to survive. The role of “human-to-human” influence in a tech-driven world. Inside stories from Black Crown, AutoTrader, and other viral hits. His blueprint for young creatives who want to break into the industry. Whether you’re an entrepreneur, marketer, content creator, or brand strategist, this episode is packed with actionable insights you can apply today. Join this channel to get access to perks: https://www.youtube.com/channel/UC-vGtCBsOpF8VuZyGuBisyA/join #ViralMarketing #MikeSharman #MarketingStrategy #TheReasonPodcast #Branding #AIinMarketing #Storytelling #ContentMarketing #Entrepreneurship #MarketingTips #AfricaBusiness Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research. Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of Mpho Dagada. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided. © Mpho Dagada
from Mpho Dagada Network https://www.youtube.com/watch?v=EJKWLxpWYgA
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